In today’s fast-moving UK property market, real estate agents need more than just a phone and a smile.
A powerful CRM (Customer Relationship Management) tool can help agents stay organized, nurture leads, close more deals, and deliver a premium client experience.

In this guide, we’ll explore the best CRM software for estate agents in the UK in 2025.

Why Real Estate Agents Need CRM Software

A real estate CRM helps you:

• Manage leads and client databases

• Automate follow-ups and reminders

• Track property viewings and deals

• Improve communication with buyers and sellers

• Analyze sales pipelines for better performance

In short, CRM software is the secret weapon that modern estate agents can’t afford to ignore.

Best CRM Software for UK Real Estate Agents (2025)

1. Zoho CRM

Zoho CRM is a flexible and affordable solution that fits estate agencies of all sizes.

Key Features:

• Lead capture from websites and social media

• Automated follow-ups and email marketing

• Pipeline and deal management

• Mobile app for on-the-go updates

Pricing:
Starts at £12/user/month.

Pros:
✅ Highly customizable
✅ Strong automation features
✅ Affordable for small teams

Cons:
❌ Initial setup can feel complex

2. Salesforce Sales Cloud

Salesforce is a global CRM leader — and it offers excellent tools for real estate professionals.

Key Features:

• Intelligent lead scoring and tracking

• Workflow automation and approvals

• AI-driven property recommendations

• Detailed reporting and analytics

Pricing:
Starts at £20/user/month (Essentials plan).

Pros:
✅ Industry leader with deep features
✅ Scalable for agencies of all sizes
✅ Strong mobile functionality

Cons:
❌ More expensive than smaller CRMs
❌ May require admin expertise

3. Pipedrive

Pipedrive is loved for its simplicity and focus on sales pipelines.

Key Features:

• Visual sales pipeline management

• Customizable fields for real estate needs

• Email integration and tracking

• Mobile app and activity reminders

Pricing:
Starts at £12.50/user/month.

Pros:
✅ Very user-friendly interface
✅ Great for managing property sales stages
✅ Good value for solo agents and small teams

Cons:
❌ Lacks in-depth marketing automation

4. Propertybase

Propertybase is a CRM built specifically for real estate agencies.

Key Features:

• Property listing management

• MLS (Multiple Listing Service) integration

• Marketing automation tools

• Transaction management workflows

Pricing:
Custom pricing (higher-end for larger agencies).

Pros:
✅ Tailored for real estate workflows
✅ Excellent property listing features
✅ Strong reporting capabilities

Cons:
❌ Overkill for solo agents or small teams
❌ Expensive compared to general CRMs

5. HubSpot CRM (Free Plan)

HubSpot CRM is a fantastic choice for budget-conscious agents and new agencies.

Key Features:

• Contact and deal management

• Email templates and tracking

• Meeting scheduling links

• Mobile app access

Pricing:
Free basic CRM, paid Sales Hub from £42/month.

Pros:
✅ Generous free tier
✅ Easy to set up and use
✅ Grows with your business

Cons:
❌ Some advanced features are paid-only

Key Features to Look For in Real Estate CRM Software

When choosing a CRM for real estate in the UK, look for:

• Lead and deal management (with custom stages)

• Email and SMS automation

• Property tracking and listings integration

• Mobile app access (you’re always on the move)

• Reports and analytics to track performance

Remember:
The right CRM will not just organize your clients — it will help you close more deals!

Final Thoughts

In 2025, UK real estate agents who leverage smart CRM software will have a major advantage over those who don’t.
Whether you choose the power of Salesforce, the affordability of Zoho CRM, or the simplicity of Pipedrive, the right system can help you scale your business and build stronger relationships with your clients.

Invest in your success with the right CRM — and watch your property sales grow!